the more important as brands weigh when and how to use
To make a collaboration work well in 2026, collaborators must both make sense and cause surprise. I need to know the price of something, not just if I like it. This engagement will be all the more important as brands weigh when and how to use AI in their marketing strategies, founder of marketing agency The Digital. People are looking back at what's come before, but they are not precious about...
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