The Truth About Brown's Chicken: Is It Really "It Tastes...

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2026-03-27 21:56:42 -

The Truth About Brown's Chicken: Is It Really "It Tastes Better"?

For over 74 years, three simple words have accompanied the golden pieces emerging from Brown's fryers. "It Tastes Better." Not "we try to taste better." Not "we aim to taste better." A declarative statement, printed on menus, repeated in a jingle, claimed as fact by generations of Chicagoans. But is it true? In an age of marketing hyperbole where every restaurant claims superiority, how does a...

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