From 3,000 Trained Women to Cross-Border Deals: A Founder's Journey
For years, people in Nigeria knew the brand. Very few knew the woman behind it.
Clients walked into Float Beauty branches across the country every day. Staff were trained, standards were kept and the business grew. Yet the founder, Safiya Umar, stayed largely out of view, running operations from Dubai while the brand carried the name.
That changed when she stepped onto a stage in Nigeria for...