A customer sends a message asking, “What is the price?” You reply with the price. Then nothing happens. This is a familiar situation for many businesses using WhatsApp for customer enquiries. The business is getting attention, but the conversation is not moving toward a purchase. The problem is that a WhatsApp enquiry is not the same as a qualified lead. A customer may still be...

Customers today don't always want to fill out a long form, wait for an email response, or spend time searching for contact information. When they have a question about a product or service, they often prefer a quick and familiar communication channel. This is one reason WhatsApp has become increasingly relevant to business communication. What started primarily as a messaging platform has...