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https://nextjournal.com/a/Vra7TCbnNPHhpdqJYvW2S?token=T22eHBJA1gRxzxPYzGEMME The Rise of Functional Mushrooms: Understanding Quality, Purity, and Consumer Trust. Recent years have shown a marked evolution in discussions of natural wellness. The increased interest in functional mushrooms is partly a result of people focusing on what they are incorporating into their daily routines. Additionally, people are more informed about and interested in products that support their active lifestyles and that integrate seamlessly into their wellness routines. This trend presents a greater need to educate consumers about quality, purity, and transparency.