A Unity Exchange ID serves as the primary unique identifier and authentication credential within the Unity monetization and exchange ecosystem. It anchors developer profiles, programmatic Ad Exchange API configurations, transaction histories, and Demand-Side Platform (DSP) authorizations.

Whether you are configuring supply-side ad inventory via Unity Monetization or integrating automated floor-price rules via API, maintaining proper setup and key security is essential for seamless operation.

1. What Is a Unity Exchange ID?

Within Unity's ecosystem, the Exchange ID (often managed alongside your Organization ID and Game ID) acts as a system-wide key for API access, reporting, and payment settlement.

• For Publishers & Developers: Connects your game inventory to Unity’s Unified Auction, allowing real-time bidding (RTB) across global demand partners.

• For Demand Partners & Advertisers: Authenticates programmatic bid requests, ad delivery endpoints, and financial reporting dashboards.

2. Key Features and Capabilities

• Programmatic Ad Exchange Access: Participates in first-price unified auctions to optimize overall eCPM across fill partners.

• Granular Role Management: Allows account administrators to set scoped access levels (Owner, Admin, User, Viewer) without sharing root credentials.

• Reporting & Analytics API: Enables automated data extraction for daily impressions, revenue, fill rates, and eCPM via REST endpoints.

• KYC & Financial Compliance: Integrates tax verification (W-8BEN/W-9) and payout setups directly with your unique entity record.

3. Step-by-Step Setup and Locating Your ID

Step 1: Create or Access Your Unity Dashboard

1. Navigate to the Unity Cloud Dashboard.

2. Log in with your Unity ID credentials or sign up using your corporate email.

Step 2: Complete Identity and Compliance Verification

1. Open Monetization > Payout Profile.

2. Fill out your organization’s tax profile and submit identity verification documents (KYC).

3. Select your preferred payout method (Wire Transfer, PayPal, or Local Bank Transfer).

Step 3: Locate Your Exchange API Credentials

1. Go to Monetization > Ad Units or Settings.

2. Select Organization Settings.

3. Copy your Organization ID and API Key / Secret Key. These credentials act as your exchange access keys for server-to-server integrations.

4. Security & Access Best Practices

5. Frequently Asked Questions

Is there a fee to generate a Unity Exchange ID?

No. Account setup, ID creation, and API access are free. Transaction fees and ad revenue splits are processed automatically on gross earnings during payment schedules.

What is the difference between a Game ID and an Exchange ID?

• Game ID: Specific to an individual app or game title on iOS or Android.

• Exchange / Organization ID: Top-level identifier that binds all apps, payout methods, and API keys under one umbrella entity.